I like playing with media and technology to design stories, products, and experiences.

I'm the founder/principal at Bit Experientialist, an independent consultancy. I'm also pursuing a MSc in Behavioural Science from The LSE, and serving on the board of UnionDocs, a non-profit supporting documentary art. You can read about some of my other ongoing projects over here.

I've spent years working across various roles in media and tech, most recently business development at The New York Times / Fake Love. Previously, I helped build several tech startups in NYC, joining Pond5 as one of its earliest employees, co-founding award-winning equity crowdfunding platform TapTape, and spending a year as head of creative development for Sketchfab.

I began my career in music, working as an artist, producer, and performer with groups such as Voxtrot, Beirut, Yellow Ostrich, and others. During this time, I was a sound recordist for the 2013 film Cutie and the Boxer.

I have a thing for bad wordplay, and enjoy spending time with bicycles, languages, bodies of water, and other modes of discovery.